Turbo Charge Your Fundraising with Social Media!
Guest Tip of the Week Blog Post by Dave Boyce, CEO Fundly
Facebook just announced that 800 million people have logged on in the last 30 days, solidifying its spot as the equivalent of the world’s third largest country, and growing fast. But how can nonprofits harness the power of Facebook, Twitter, YouTube, and other social media to turbo charge their engagement and fundraising efforts?
In short, the answer is using readily available, sometimes even free, technology to turn your donors into fundraisers.
You should never allow a donor to drop off a check and then just drive away. When they come to your website to donate to your cause, they already have their hearts and wallets open— this is the peak of engagement and it’s crucial to seize the moment.
Which of these would you rather have: a donor ready to give you his money, or a supporter ready to introduce his friends to your cause? We would all like both, but are we letting him know that?
The old saying goes, “You don’t ask; you don’t get.”
Think about your website— are you clearly spelling out how folks can support your efforts? Take an objective look and ask if visitors can easily figure out how to:
1) Join the cause, i.e. subscribe to your newsletter, etc.
2) Donate within three clicks from any pointon your website
3) Let their friends know they gave, and invite them to follow suit
Most nonprofits get in their own way online, forcing people to search around to donate or spread the good word once they do—always remember to streamline the online experience; your website should act like ball bearings for donors and supporters.
Ask everybody who comes to your site to donate, subscribe for updates, and share a Facebook or Twitter update; and turn every one gift into ten! Here at Fundly, a platform for online and social giving, we call this the “Social Multiplier Effect”. May it serve you as well as the thousands of nonprofits we’ve helped!
For more tips and tricks, see Fundly’s Social Fundraising blog.
