Tip of the Week: Make sure your website tells your story!

As Elliot Harmon of TechSoup Global says in Chapter 15 of Nonprofit Management 101, “A Cooperative Approach to Web Design,” “Your nonprofit’s website is your first line of interaction with many people; as such, its primary job is to be an inviting place that draws people in and connects them to your cause and organization.”

Check today to make sure your website includes all of the following:
•    Mission statement
•    Staff and board roster, with contact information
•    Previously filed IRS Form 990s
•    Archived copies of all your newsletters
•    Information on how donated funds are put to use, ideally with photos of those served

Your website is the main source of information for your donors and constituents, so make sure that you are transparent, informative, and compelling.

Read more and discover related resources in Chapter 15 of Nonprofit Management 101.