I overheard a cynic, "This is more about publicity for the people involved, things that could be done in a press release."
Maybe so, but I think being on a stage with a former President is a motivator that makes things happen. Sure Branson might get a good press release, or Wal Mart builds its brand, but I suspect that there is a strong personal motivation to get that Clinton handshake photo for the wall.
So here’s an idea for a great way readers of this blog can better motivate people and get things done: First: get elected President of the United States of America. Second: Serve two terms. Then: ask people to do good things.